
Why We Build Publicly
September 4, 2025
A question I'm asked a lot is why we choose to build publicly and explain the systems that we use and our approach to photography.
The answer is simple: we believe in empowering others. We realize that we can give you all the tools, but it's still up to you to execute your strategy.
We're strong believers in expanding the pie, not fight over slices of it.
So, we choose to share our process, our custom tooling, and how we build.
There's a lot of photography and business advice everywhere on the internet. But, we have a unique intersection of engineering experience and photography.
So, join us for our journey, let us know what you think.